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The evolution continues: The Lush Labs App
The Lush Labs App is a place for you to see our latest big ideas and digital innovation as they happen, but most importantly, a place where you, our digital community, can get involved. We’re inviting you to test run apps as they are created by our in house tech R&D team, the Tech Warriors.
The Lush Labs app is constantly evolving. Take the latest development, where gifts are getting some special attention. Until now, the Lush Lens feature was being used to scan naked products and swag, so that you can get to know your products without all the packaging and labels. Now, a selection of our gifts (which we’re calling Lush Lens gifts), are stripping off too, breaking free of labels and ribbons, then being sealed with the help of technology - all to make life a little more naked. Could this clever bit of tech be a way forward for cutting down on extra packaging?
What’s it all about?
Creativity is often at its finest when we are presented with challenges or problems to solve. Perhaps this is why the Lush Directors decided to present themselves with a hypothetical challenge in the form of a waterless, signage-free bath bomb shop.
After much spitballing, design for Lush Harajuku (an exclusive bath bomb shop in Japan), it was decided that Harajuku would be the first Lush shop without demo stations or signage with information such as price and ingredients. But how would customers learn about the products and still have a five star shop experience?
The tech warriors were on hand to develop a digital solution in the form of the Lush Labs App. Originally only available for IOS users, Lush Labs is now also available for Android users to download and enjoy!
The app includes a feature called Lush Lens, which allows customers to easily learn about and identify packaging-free products by snapping a photo of the item. Lush Lens is just one of many features that sits in the Lush Labs App, a place for Lush’s latest digital experiments to be housed. The main objective of the App is to continue providing a Lush experience that is fresh, innovative, and most suited to your customer needs. We’ll continue to create new apps shaped by your feedback and with the creativity of our developers.
Development of the app
The Tech Warriors are an in-house R&D team who work on concepting tech solutions to real world problems. Whether they’re working on utilising AI technology, or building their own ethical innovations, the department is dedicated to discovering, reimagining and reshaping how Lush utilises and integrates technologies across the business and beyond. Adam Goswell, who leads the team that develops digital projects like apps and websites, explains:
"Unconventional ideas such as removing conventional equipment and replacing it with digital technology, or removing owned platforms in favour of building our own is challenging for the Tech Warriors team, but at the same time it vastly increases creativity and our motivation for development.
"The most unique thing about the Lush Labs App is the development process. We don't invest a huge amount in market research and advance planning like other companies. This is because we feel we can create products that perfectly suit the needs of users by quickly trying creative ideas that customers can test, and then listening to their feedback before iterating and perfecting as we go.”
Not a company to shy away from kooky concepts, recent ideas in the pipeline include a device that changes the music and colour in your bathroom to match your chosen bath bomb, and an original voice system that answers when spoken to.
If that’s all sounding a little space age though, here are a few exciting applications you’ll find within the Lush Labs App.
Lush Lens helps you to identify packaging-free products and learn about their ingredients, benefits and use. You can even watch digital demos with the touch of a button. Simply take a photo of the product you want to know more about and the app will automatically tell you more. Currently the app features Lush Lens gifts, swag, and products that appear in any Lush Naked Shop. You’ll be able to use this smart app to cruise the shelves, but depending on your feedback, we hope to add all packaging-free products to the app in the future.
A small selection of our stores are even taking R&D a step further. To celebrate the launch of the new Lush Lens gifts, an R&D project is setting up camp on a handful of shop floors (Liverpool and Oxford Street in the UK, and Munich in Germany), experimenting with taking label-free shopping to the high street. You’ll be able to scan these stripped back gifts at a kiosk, and see the contents come to life on a big screen.
How would you like to feel today? Pop on your headphones and interact with technology that will transport you into sensorial escapism. Choose from 11 words, inspired by the Synaesthesia spa treatment, and be immersed in colour, sound and visuals that will transform your state of mind.
AR Bath Bomb Hunt
Crack clues in seven countries around the world, and discover giant AR bath bombs. Who knows, maybe there’s one hidden in your nearest city! Once you’ve found a virtual bath bomb you can share your victory with friends.
Meet your new best bathing buddy - introducing Harajuku Friends, the app where you can choose from seven AR bath bomb stickers. Watch as these animated characters get expressive, then take a photo to share them with your pals!
There’s more to come
We’ll be adding new features and applications to the Lush Labs App as we work on them, optimising their functionality based on your feedback and impressions.