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Polyvinylpyrrolidone (PVP)
Polyvinylpyrrolidone (PVP) gives products an extra fixative power: it forms a thin coating over the hair that helps to maintain it in the position you wish. PVP promotes the dispersion of pigments, making it a very effective ingredient for creating well spread out makeup products. It is also a binder, helping to control the viscosity of a formula.
